An effective consumer protection policy ensures the proper and effective functioning of the single market. It aims to guarantee the rights of consumers vis-à-vis sellers and to provide increased protection for vulnerable consumers. Consumer protection rules have the potential to improve the market performance of the economy as a whole. They make markets fairer and, by better information to consumers, can lead to greener and more social market outcomes. Strengthening the position of consumers and effective protection of their safety as well as economic interests have become the main objectives of EU policy.