For any culture, its values are the most important. They determine the traditions and character of a given society that occur in it. Specifically expressed principles and norms translate into the entirety of individual and institutional subjectivity of groups, states or even regions. Culture enforces the implementation of the adopted activities and creativity, expressing a generally accepted axiology. It is in this sense that one can speak of the identity of Europe. Without adopting a uniform expression of a given culture, it is difficult to talk about the principles of institutional activities or the guarantee of an adequate quality of life. The author analyzes these issues, concluding that ensuring the security of European values is a priority in maintaining this identity, and thus maintaining the quality of its measurable elements.