The United States failed to prevent the terrorist attacks of September 11th despite its superpower status and great potential. The severe response to the attacks - interventions in Afghanistan and Iraq - did not provide a sense of security to the Americans. Moreover, these actions resulted in the loss of popularity and credibility of the United States throughout the world, especially within Muslim populations. This article provides background on the U.S. public diplomacy efforts in Afghanistan, presents a brief overview of tools used to win “hearts and minds” of Afghans as well as recommendations and conclusions concerning the conduct of public diplomacy in Afghanistan beyond 2014.
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