War “… is a specific form of social conflict. It cannot be reduced only to the sum of military actions, because, as we know, it also covers other areas of social life ”. Today, the key tactic for exercising power is not to kill, but to control other people's minds. The goal, then, is to manipulate people without the use of violence (or a negligible element of it). Therefore, one may be tempted to say that in order to understand contemporary war, one must understand contemporary society, and thus, learn the rhetorical techniques of influencing people. The war of the third wave, contemporary (post-industrial), is a war for human consciousness. Linguists who study the language of politics say that it is mainly used to induce. It is "a powerful tool for influencing citizens". Thus, the key role played by the language of communication in the field of politics is persuasion, which takes various rhetorical forms.